(5 min. read)
In traditional Japanese belief, packaging acts as a sort of divine barrier and has spiritual significance. When you hand over a gift, you’re not just giving an object. You’re handing over your respect, your care and your soul.
The act of gift-giving is more than just a thoughtful gesture. it’s also a social expectation, often linked to the concepts of On and Giri. So, what about the environment? Surely Japan’s penchant for packaging doesn’t sit well with modern sustainability efforts, right? Well, it’s complicated...
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