Interesting article about why sustainability teams may have a hard time.
I can imagine that for many SME's 'sustainability' can feel like another buzzword.
But if you dig a bit deeper I think it becomes clearer: 'sustainability' is about transformation, and the mindset to make it happen. Because it is shifting from a nice-to-have to a need-to-have.
It’s a shift in how we approach business. It’s not just the job of a dedicated team. It’s already embedded across roles and responsibilities.
The key is to recognize how environmental and social factors intersect with your business strategy, and how they both drive growth and value.
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