Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it ‘Design Thinking'?

 

What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way — in our designs, in our businesses, in our lives.

 

Some of the world’s leading brands, such as Apple, Google, Samsung and Pepsico, have rapidly adopted the Design Thinking approach. Some of them even appointed a Chief Design Officer in the C-suite (e.g Mauro Porcini, CDO Pepsico).  What’s more, Design Thinking is being taught at leading universities around the world, including d.School, Stanford, Harvard and MIT.

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Design Sprint is an application of Design Thinking (and more). It's a 'greatest hits' of business strategy, innovation, behavior science, packaged into a 5-day battle-tested, pre-structured and pre-timed workshop protocol that any team can use. It is applicable to all kinds of strategic - and tactical business topics, from new product/service development to marketing strategy, naming companies and even sustainability policy design.

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Fast-forward into the future, see your finished product/solution, receive customer/stakeholder feedback, before making any expensive commitment. Ideate, innovate, change the world. ​

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Design Sprint solves problems that affect your business and results, right here and now. It's a great way to encourage creativity and bring cross-functional teams together and new ideas to live.

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If you're looking for a problem-solving framework that will help your team work better together - or if you have big questions about what the best course of action is for your business in terms of products/services/strategy, then Design Sprints are a great way to get there. 

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Remember, the most innovative and fastest-growing companies today use continuous experimentation to achieve impressive results, by creating a test-and-learn culture. And this is exactly what companies need in trying to become more successful in innovating for sustainability in propositions, processes, culture, and branding & communication. 

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Design Thinking is a powerful tool for solving problems in a user-centered way. It’s about empathy, creativity, and experimentation. And while it may have its roots in the field of design, it can be applied to any problem in any field. In an ever-changing world, the importance of Design Thinking cannot be overstated. So, whether you’re a business leader, an educator, a healthcare professional, or just someone looking to improve their problem-solving skills, consider incorporating design thinking into your toolkit.

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Why not just start with a Design Sprint workshop to get started?!